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Social Media BootCamp

26 February @ 10:00 am - 1:00 pm

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KCWC 2025 innovation begins with a Social Media BootCamp.
Social media is a new trend of communication. It’s a collection of online tools and platforms to access information, to connect, to network, and to create and find niche communities. At its best, it makes the world more interconnected.
Arvind Devalia, a leading blogger, best selling author and transformational coach with over 15 years of experience in using Social Media for business growth, will be presenting a hands-on session to help KCWC members create an optimal social media strategy for success in 2025.
We will explore:
Social Media Strategy and Audience
*   The current social media landscape and the role it plays for organisations
*   Why people use social media and the benefits to them
*   How to set up a profile on the four platforms – LinkedIn, Facebook, Instagram & X (formerly known as Twitter)
* Creating the right mindset for social media success
*   Assess who your target audience is and how social media can connect with them and build a community
*   Strategy development and how to encourage growth within your social media strategy
Content Creation
*   How to generate content ideas
*   Image content – tools you can use to create professional content quickly and easily
*   Content best practices – engaging posts, links, hashtags, emojis, image/video
*   Content checklist – proofreading, check links & images
*   Repurposing content across platform
Tips and tricks
*   Dos and don’ts – how to remove the fear and be confident with your approach
*   Algorithms across the platforms – how they work and impact interactions (where to find your audience and how to ensure your posts reach them)
*   How Al can be used within your social media to save you time

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